UBA System can serve both traditional DVB platform and OTT platform, providing rich and detailed operation reports and real-time data statistics, which can help operators develop operational strategies to achieve accurate delivery of advertising and VOD service to realize revenue growth. User Behavior Analysis (UBA) system includes three parts: Collection System, Analysis System and Recommendation System.
Collection System is mainly designed to collect the data from the user terminal side, including switch on/off, watching period, watching category, etc.
Analysis System is to analyze the behavior of user preference, watching habits and classify users per certain principles.
Recommendation System is based on self-developed recommendation algorithm to realize accurate recommendation to the terminal users through different kinds of top list.
Equipped Program gene library composed of 20000 kinds of program genes, semantic analysis and machine learning algorithms can achieve accurate content recommendation with precise program characteristic and user hobby description.
- User data acquisition
- Boot ratings statistics
- Value added service statistics
- Graphical report display function
- Accurate advertising delivery analysis
- Flexible Recommendation Strategy